The Social Construction of Gender

I used to work at Kohl's and I remember having to work in the infant/newborn department early one morning putting new price marks on the baby clothes; so while refolding the clothes, I got a chance to look at all the cute clothes there were. While I was folding the baby girl clothes, I noticed that they were mostly light colors (pastels) or colors that you would usually use to "identify" a girl such as pink to purples, and, they usually had animal prints (or just animals [that are usually more cutesy]), flowers, hearts, bugs (butterflies) and lace. Some of the clothes said things like: "little sister", "princess", "love".
                     
When I got to the boy section, the boy clothes were more blue, red, brown, green, black, or gray colors (darker colors) and they had pictures of cars, animals, dinosaurs/other reptiles),and sports on them and had sayings like: "Hunk", "Mr. Fix-It", "Brave Little Guy", "Little Brother".
                   
I went to look at the baby clothes that Kohl's had online and I was surprised to see they had a category Neutral Baby you could look through, which of course, consisted of unisex clothing (that were mostly grays....)
                                             

The passage that I chose from TC clearly sums up my conclusion about how gender is framed as early as infancy. In chapter 2 of TC, they state, "first, there is the assignment of sex and gender, which quickly becomes a gender status"...."through naming, clothing, and the choice of children's toys and room decor."

When you go to the toy section in stores, you can clearly tell which aisle belong to girls and which aisle of toys belong to boys. In the girl section, there are dolls, doll houses, and domestic toy items (sinks, dishes, stoves). And when you go to the boy section, they have Nerf guns, sports equipment (balls, skates, kites), cars, military toys and guns, superhero action figures; so you can definitely see the different activities and characteristics emphasized for girls vs. boys.